Research from Foodbank's Hunger Report revealed a significant increase in the number of Australians seeking food relief and support as a result of the pandemic, with 3 in 10 Australians experiencing food insecurity for the first time whilst the number of Australians seeking food support at least once a week has doubled to 31 per cent when compared to 2019.
2020 marks Woolworths' twelfth year of support for Australian food rescue organisation, OzHarvest, and Woolworths' sixth annual OzHarvest Christmas Appeal.
This year, Woolworths hopes to raise $3 million dollars, which will provide six million meals to Aussies in need.
From now until December 24, customers at Woolworths Seymour, who spend over $30 at the self-checkout will have the option to make a donation to the appeal by rounding-up the cost of their shop to the nearest dollar.
Customers can also choose to make a 50 cent donation when they shop, with each donation helping to provide one nutritious meal to a person in need.
"As Woolworths Seymour customers get ready to celebrate Christmas, it's important to remember those in the community who will be doing it tough this season," Woolworths Seymour store manager Michelle Cook said.
"We're always amazed by the generosity of our customers and we're encouraging those who are in a position to help to donate and help make a real difference to those who need it most."
To mark the launch of the appeal, Woolworths has brought back its popular limited-edition Santa Cookies.
Fifty cents from every packet sold will go to OzHarvest to help the charity feed Australians in need.
Woolworths kickstarted the Christmas appeal with a $500,000 donation.
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