New videos explaining some of the most popular traits for cattle and sheep are now live on MLA’s online genetics hub.
MLA general manager research development and adoption Michael Crowley said the new materials detailed the traits that can be used to achieve breeding objectives.
“Producers have told us that they want more information about the various traits available when making decisions about sires, and MLA has responded by developing a suite of information-rich videos to support decision making to drive on-farm production and consumer outcomes,” Mr Crowley said.
“For sheep producers, the videos cover traits including animal health and welfare, reproduction, carcase, growth and wool.
“For beef producers, traits covered include fertility and calving ease, carcase traits and growth rates.”
MLA launched the genetics hub in 2019 to inform producers about the role of genetics in achieving business productivity targets.
“Research shows that more than 80 per cent of commercial cattle and sheep producers have taken action — such as using breeding values to buy a sire — as a result of the launch of these resources,” Mr Crowley said.
“There’s a clear link between genetics and the commercial profitability of the Australian livestock industry.
“Genetic improvement is among the tools available to commercial producers to help address the key drivers of industry profit including improved market compliance and eating quality, and improved fertility and livestock productivity.”
To view the new trait videos, visit: https://genetics.mla.com.au/
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