The company said with an impressive background in the food and beverage and the fast-moving consumer goods industries, Mr Brimacombe was poised to lead SPC into a new era of growth and innovation.
Mr Brimacombe has worked in senior executive roles across multiple continents, bringing a wealth of global experience and expertise to his new position.
“With a strong track record of driving growth and strategically transforming businesses, he is widely recognised for his dynamic leadership and ability to navigate complex market landscapes,” the company said in a statement.
“His extensive knowledge of the industry, combined with his deep understanding of consumer trends and preferences and integrated leadership style, has enabled him to deliver exceptional results throughout his career.”
Mr Brimacombe said he was “honoured to have the opportunity to lead SPC, an organisation with such a rich heritage and a strong commitment to quality and innovation”.
“I look forward to working closely with the talented team at SPC to drive growth, expand market presence, and deliver outstanding products to consumers worldwide.“
Under Mr Brimacombe’s guidance, SPC aims to strengthen its market position as a global leader in the food and beverage sector.
His strategic vision will focus on leveraging emerging trends, driving innovation, enhancing sustainability initiatives and accelerating relevant acquisition and global expansion programs.
SPC Board chair Hussein Rifai expressed his confidence in Mr Brimacombe.
“We are delighted to have Neil join SPC as our new CEO,” Mr Rifai said.
“His extensive experience and leadership skills make him the ideal candidate to lead the company into the future.
“We are confident that Neil’s strategic insights and passion for our business will propel SPC to new heights of success.“
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