Based on research by Professor Kym Anderson of the School of Economics and Public Policy, University of Adelaide, a study found that more than 30 per cent of beer sales in Australia were now mid-, low- or zero-strength, up from 23 per cent in the 1990s.
The study found the shift to no-, low- and mid-strength beers has been great news for responsible alcohol consumption in Australia, with drinkers reducing their consumption of pure alcohol through beer by around 3 million litres during the past decade.
Other key trends noted in the report include:
– As beer volumes have dropped significantly since their peak in the 1970s, consumers are drinking more responsibly as they shift to ‘premium’ beers, allowing the beer market to continue to thrive.
– The share of beer consumption that is considered premium in Australia rose from 28 per cent in 2011 to 43 per cent in 2018.
– The share of alcohol consumed as beer in Australia, at two-fifths (down from two-thirds in the 1970s), is now the same as in the rest of the world demonstrating that Australians are consuming beer more selectively and responsibly.
– Zero-alcohol beer is growing rapidly in Australia but still represents only one per cent of sales, but that share is expected to double in the next few years.
– Australia’s overall alcohol consumption has declined by 11 per cent over the past decade compared to the average decline in OECD countries of four per cent.
– Australia now sits around midway among OECD countries in terms of alcohol consumption per adult.
– Further evidence of the vibrancy of Australia’s beer industry is that the number of breweries in the country doubled between 2015 and 2019, from 360 to 740.
Prof Anderson said lower-alcohol beers were becoming more similar in flavour and style to full-strength beers.
“Should the current difference in the excise duties on mid- and full-strength beers be widened, that would open a further opportunity for this category,” he said.
Brewers Association of Australia CEO John Preston said the report highlighted the strength of the brewing sector in Australia.
“Over the past years we have seen beer drinkers reduce their pure alcohol consumption by three million litres as lower-alcohol beer products have become more popular,” he said.
“It’s clear that our brewing industry’s innovation in this area has made a significant difference to consumption levels.
“Over 30 per cent of beer sales in Australia are now mid-, low- or zero-strength.
“As we saw recently, two out of the top three most popular beers in Australia are mid-strength brands — Great Northern Super Crisp and XXXX Gold — and we note that Coopers launched Coopers Dry 3.5 in November 2022.”
