Environmental gong for Greenham

By Andy Wilson

Apr 11, 2024

Peter Greenham outside the company’s Tongala meat processing facility. The company won this year’s Banksia Foundation National Sustainability Award for developing standards to ensure consumers are buying sustainably sourced beef.

Answering a growing demand from consumers for environmentally sustainable beef has seen Greenham meat processors at Tongala be rewarded for its development of a code of practice from its beef suppliers.

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Greenham’s Beef Sustainability Standard has been recognised by the Banksia Foundation for providing confidence that supplier farms have a positive impact on both the land and rural communities for generations to come.

The National Banksia Sustainability Awards were announced on Thursday, April 4 for excellence in sustainability practices across fourteen categories.

Greenham won the Agriculture and Regional Development Award from four other competitors.

The company’s sustainability standard is based on rigorous technical analysis made by experts to develop the uptake of best practices of sustainability along the supply chain.

The standard was built around the four themes identified in the Australian Beef Sustainability Framework: animal welfare, economic resilience, environmental stewardship and people and the community.

Meat & Livestock Australia communications general manager Jane Weatherley said the Banksia Award was Australia’s most prestigious award for sustainability.

“The awards provide our stakeholders with an opportunity to showcase their sustainability leadership and commitments to a broader audience of government, corporates and companies,” Dr Weatherley said.

“MLA is a proud sponsor of the Banksia Awards for the third year running.”

By Andy Wilson

Country News journalist