Coon cheese selling on facebook

Last week the brand's owner, Saputo, announced it was changing the name to Cheer Cheese following complaints that the name referenced racist slang.

Meanwhile, one of the opponents of the Coon name, indigenous man Stephen Hagan, has raised another issue with a dairy product, Pauls’ Smarter White milk.

Dr Hagan has been quoted as saying that there is an inference in the name that it's for smart white people, not for smart black people.

The label has been used to sell low-fat milk since 2002.

Dr Hagan said lots of indigenous people had raised the issue with him.