Coles will donate $1 million to drought-affected farmers in a national fundraising campaign at more than 1500 supermarkets and Liquorland stores. The money from Coles Nurture Fund and customer donations will be provided to the Country Women’s Association, which will distribute grants to farming families across Australia for household expenses.
CWA president Tanya Cameron said the need for support was ongoing.
“There’s a dogged determination in the farming community to get through the tough times but the reality is that the bills keep coming — whether that’s a doctor’s bill, grocery bill or shire rates,” she said.
Coles chief executive officer Steven Cain said Coles wanted to provide additional support to farming families who were affected by ongoing drought.
“We are indebted to our farmers who supply great food for our customers all year round and we want to do more to help those who continue to suffer due to severe drought conditions,” Mr Cain said. "We hope that through a national drought campaign, we can make a difference at a grassroots level and win together with communities.”
Customers can donate at any Coles supermarket or Liquorland checkout across Australia.