“My role is to make sure everything is running smoothly,” he said.
“If you buy a premium car, you get a premium service.”
When Mr Goodall talks about building cars, he means choosing between about 20 different variants for all BMW models.
“Our job is to try and build a car to serve their needs,” he said.
“They can choose from a handful of engine options, if it’s a diesel or petrol car, all-wheel drive or four-wheel drive, and what colour.
“There’s also different features like seat heaters, sun roofs to fine tune the car.”
MINI also has a range of options — as well as fun colour options, like the trademark racing stripes — customers can order.
“MINI is a little funkier, but the quality and experience is exactly the same as BMW,” Mr Goodall said.
“It certainly feels like a BMW, but it’s a different car.”
If you’re looking to switch to electric, BMW currently has three options available: the i4, iX3 and the iX.
“In terms of the driving, it’s actually quite relaxing,” Mr Goodall said.
“It’s very quiet, and they’ve got instant power.”
For more information about optional extras or BMW’s electric range, visit: shop.bmw.com.au
