The research is being conducted by engagement science company Voconiq, spun out of Australia’s national science agency CSIRO in 2019, and will explore community attitudes towards the egg industry across a broad range of topics, including food security, biosecurity, traceability, animal welfare and environmental impacts.
Voconiq chief executive officer Kieren Moffat said this fourth year of research would build on the previous findings from 2018 to 2020 to understand the community’s changing views.
“More than 27,000 Australians have contributed to the research program over the last three years, providing a deeper understanding on what the community values in and from the egg industry,” Dr Moffat said.
“We know that hen welfare arouses strong feelings among many people, and that has been a focus of the research to date, but we’ve also found that the community is very interested in how Australia’s eggs are produced and how safe they are, especially since the pandemic.”
Australian Eggs managing director Rowan McMonnies said that the community’s insights were instrumental as they helped shape industry plans.
“Previous research has shown that concerns around the egg industry’s environmental footprint, food safety standards and hen welfare have become more prominent, so the industry has addressed this by developing new tools and research projects,” he said.
The survey closes on Sunday, June 27. To participate, go to: voconiq.com/eggs
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