Mr Crowley will start his new role on May 27, leading the red meat and livestock industry’s research and development corporation.
MLA chair Alan Beckett said Mr Crowley comes to the role with extensive experience with the industry domestically and internationally, including several senior roles previously with MLA.
These include manager of Meat Standards Australia (MSA), regional manager for Europe and Russia, and general manager for research, development and adoption, covering a 14-year period.
He is most recently chief executive officer at Herefords Australia.
“The MLA Board is thrilled to announce Michael as managing director,” Mr Beckett said.
“His knowledge of the industry and of MLA’s functions will see him well-placed to ensure MLA continues to deliver high impact services and outcomes for industry.
“MLA is about to begin consultation and development of a new five-year strategic plan and we look forward to Michael leading that process.”
Mr Crowley said he was excited by the opportunity and privilege to lead MLA.
“The Australian red meat and livestock industry is an exciting and dynamic industry,” he said.
“MLA has a key role in driving that further through R&D, innovation, marketing and much more.
“I look forward to working with the MLA team, its board, levy-payers, peak councils, government and all of our partners to deliver high impact outcomes for the industry.”
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